1. Open Source
WordPress is an open source project, it does not belong to any person. Each new version is created by the community for public sharing. This allows to constantly improve CMS.
Open source also means that you can use WordPress for free. Of course, you still have to pay for the domain and hosting, but the basic script can be downloaded for free. The main advantage of this approach is that CMS is constantly evolving without bias. You do not need to pay a license fee to configure your site.
2. Unlimited Settings
As an open source CMS, WordPress allows unlimited customization and versatile functionality. WordPress itself offers thousands of plugins to customize your site. Not to mention those custom plugins and configurations that a developer can create. These unlimited settings allow WordPress to be the basis for various types of websites. It can support the following categories:
- E-commerce sites
- Photo sites and portfolios
- Ad sites
- Video etc.
WordPress makes it easy to work with SEO by combining some of the basic principles used by search engines in their design. Also abundance of plugins for improving SEO, available for free. Here are just the most important features built into WordPress that help you work with SEO:
- Fast page load time
- Easily generated XML sitemaps
- Reliable and clear navigation
- Ability to add tags and keywords to multimedia files
- Responsive design for mobile devices
- Social media integration
- The best coding standards
- Supports most multimedia formats
4. Simple and Intuitive Interface
In our opinion, WordPress is the most intuitive CMS on the market. Even those without technical experience can quickly learn how to navigate the system and use it to build sites. Learning is simplified thanks to a universal toolbar that remains unchanged.
One of the best user features is the ability to assign separate roles to users working on the same website. WordPress created user profiles that determine the scope of their capabilities when working in the site’s administrator panel:
- Super Admin – has access to the site’s network administration functions and all other functions
- Administrator – has access to all administration functions on the site
- Editor – can publish and manage messages, including messages from other users
- Author – can publish and manage your posts
- Participant – can write and manage his messages, but cannot publish them
- Subscriber – can only manage his profile
WordPress comes with an integrated update management system. This allows you to update plugins and themes from the WordPress admin panel. It also notifies you of new versions. You can update your site simply by clicking a button.
To protect your data from any accident or hacking, you can use WordPress backup plugins to automatically back up copies and store them remotely in a safe place.
Another plus is the ability to manage the site using WordPress mobile applications.
5. WordPress is Free
WordPress is free. This means that you are free to download, install, use and modify it according to your needs. You can use it to create any website.
6. Easily Customizable with Themes and Plugins
With WordPress, you can easily make your site unique without any help. For this you do not need the services of a programmer or designer. You just download themes and plugins. WordPress provides thousands of free website templates and themes that you can choose from. Among the huge selection, you are sure to find the perfect theme for your website, whether it be a blog, a business website or an online store.
WordPress themes are easily customizable, because many of them come with their own control panel, which allows you to change the color palette, upload a logo, change the background, create beautiful sliders and customize it to your needs without writing code.
You can also add custom features to your WordPress site with plugins. WordPress plugins are similar to site applications that you can use to add advanced features: analytics, feedback forms, subscriptions, etc.
7. WordPress is Safe and Secure
WordPress is designed with security in mind and is considered a safe and reliable platform for launching a website. You can easily update the software of your site, which is extremely important to prevent hackers from attacking and stealing data from your site. Some WordPress software updates are automatic. This helps protect the vulnerabilities that are always there. You can choose both automatic and manual updates of software and plugins responsible for site’s security.
8. Works with Various Types of Media
WordPress is not limited to working with text. It comes with a built-in media uploader for processing images, audio and video files. Also on the WordPress platform you can create sites with oEmbed support. This means you can embed YouTube videos, Instagram photos, tweets and audio from Soundcloud by simply pasting the URL into your WordPress post editor.
9. WordPress has an Extensive Community
27% of all websites run on WordPress, its market share in the CMS is 60%. This means that if you have a problem or question, you can ask it in one of the technical or user support forums and get a response from users or developers.
10. Good Integration
WordPress integrates well with many third-party plugins. This CMS is structured so that search engine crawlers can easily navigate it. This means that your site will perform better in search results, especially if you add an SEO plugin such as Yoast. WordPress also blends in well with Google’s new criteria for mobile websites. You can simplify your site’s navigation for mobile users by choosing a mobile-friendly or responsive theme from the start. You can also do this by installing the plugin. This will improve the performance of your site on mobile devices.
As for sales, the WordPress WooCommerce plugin makes it easy to sell products, upload them to a digital address, sign up and get membership access to your site.
And if you ever want to change your web hosting services, you can easily transfer your entire WordPress site to a new hosting with fewer steps and in less time than it would take to migrate a free site hosted on a platform for site developers.
WordPress will be a good choice for your site of any subject and orientation. This CMS allows you to build sites yourself, while they will look professional and work very efficiently. This is a great option for those who do not understand coding, but want to have a beautiful and functional site.