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Doorway Pages & Links

Before Google’s link-based PageRank came onto the scene, doorway pages were the most effective of the search engine optimization techniques. But with links now playing such a big role in rankings, are they as effective as they used to be?

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Doorway Pages & Links

Before Google’s link-based PageRank came onto the scene, doorway pages were the most effective of the search engine optimization techniques. But with links now playing such a big role in rankings, are they as effective as they used to be?

Auto-redirecting Methods and Examples

Various auto-redirecting methods and examples.

About DMOZ

The rewards for being listed in DMOZ can be good, but getting listed can take a very long time. This article explains why, and why you may be the one who caused some of the delay.

Google and inbound links ( IBLs )

Why are inbound links so powerful for ranking well in Google? This article explains the technical reasons behind it.

Google’s “Florida” Update

What really happened when Google turned search engine optimization on its head on the 16th November 2003?

Why Google should embrace the search engine optimization industry

Google and ethical Search Engine Optimizers seek the same goals, so why does Google alienate the industry instead of embracing it?

What is the Google Dance?

Explanation of the Google Dance, and how to check new rankings and new PageRank during it.

Google’s Fresh Crawl

Explanation of Google’s Fresh Crawl and how new pages are handled.

Google and Themes

Themes explained, and how they can help with rankings in Google.

Google FAQ for webmasters

“Why does a lower PageRank page beat mine?”, “Why has my PageRank gone down?” and other common Google questions.

Google Big Dady Update

In early 2006, Google rolled out their “Big Daddy” update, which caused the pages of many sites to disappear from the index. This article explains why the pages disappeared, and what can be done about it.

Google’s PageRank Explained

PageRank explained, and how you can make the most of it as a search engine optimization technique to improve your website’s PageRank. Includes practical examples.